Many women are underinsured or do not have coverage at all. Now, more than ever, women need to be protected regardless of the roles they play at home, at work, in the community, and in life.

This is primarily why Insular Life (InLife), the first and largest insurance company in the Philippines, partnered with the International Finance Commission (IFC) of the World Bank Group in 2018 to start InLife Sheroes. It is a movement designed to make good things happen for more Filipino women through insurance and health solutions. It seeks to empower them by making information, services, and opportunities that will help improve their lives more accessible.

In an article by Alison Buckholtz of the IFC entitled "What's Next for the Women's Insurance Market?" she takes a look at how insurance companies operating out of emerging countries like Cameroon, Ghana, Nigeria, and the Philippines have rolled out their programs for women – the InLife Sheroes program representing the latter.

President and CEO of Insular Health Care Noemi Azura spoke to the IFC as the InLife Sheroes Program Director. She said that to be able to match what women clients value, there must be “a spirit of innovation” at the very core to deliver solutions for their unmet needs. While InLife Sheroes has carried out its advocacy to help Filipino women in the one year it has been operational, it also continuously builds on its life and health products –  She Cares, which is a 3-in-1 health, protection, and investment plan; Entrepinay, which is a started prepaid health plan for SME; and its prepaid cards for emergency care.

Read the full article here.